The proliferation of devices has changed the way people interact with the world around them. With more touchpoints than ever before, it’s critical that we all have a full understanding of how people use devices so that they can be there and be useful for their customers in the moments that matter.
September Google report called “How People Use Their Devices” outlines the following key features:
We live in a world where people literally expect answers at their fingertips, and to find them, they're turning to the nearest device. More usage across more devices means there are more touchpoints to engage with your audience than ever before.
Nearly 4 in 10 users search only on their smartphones in an average day. As a result of this shift to mobile, we now see more Google searches happening on smartphones than on computers.
When browsing the web, there are clear times throughout the day when we turn to our smartphones and our computers: Browsing on a computer increases in the afternoon and into the evening, with a peak between noon and 4:00 p.m. Mobile browsing is consistent throughout the day, with a peak in the evening and nighttime hours.
The findings in this report are based on real behavior from a sample of opted-in users. It reveals how, when, and where people use their devices throughout the day. As marketers, this important context will help you better understand the reality of the customer journey so you can more effectively reach them with a single story across devices, channels, and formats.